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When people hear the word marketing, they automatically
think of advertising and sales, but marketing is much
more than that. Marketing starts with you. You're the
consumer, and you have wants and needs. Marketing
searches out consumer wants and needs in order to
develop products that meet those needs. Then, and
only then, do advertising and selling enter the
picture, and that for the purpose of informing you,
the consumer, about the product or service that can
meet your needs or satisfy your wants.
As an NSU marketing major, you will learn how to
identify and solve marketing problems, make ethical
marketing decisions--how to be an effective business
leader in today's society. Above all, you will learn
how to take care of your customer, who, as David Olgivy
has said, "is not an idiot. She is your wife."
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