David Wei Pan, Ph.D., J.D.
Assistant Professor of Marketing

Department of Business Administration (Marketing-Management)
Office: HH 306
Phone: (918) 456-5511 Ext. 3040
FAX: (918) 458-2337
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Degrees

• J.D., The University of Tulsa, College of Law (2000)
• Ph.D., So. Illinois U. at Carbondale, Sport Management/Marketing (1992)
• M.S., Ball State University, Sport Administration/Motor Learning (1987)
• B.S., Beijing Sports University, Department of Sports (1983)

Teaching Areas
• Marketing Research
• Marketing Principles
• Consumer Behavior
• Sales and Sales Management

Research Interests
• Sport Marketing
• Sport Consumer Behavior
• Platform Marketing
• Marketing Education
• Marketing Research Methods
• Operational Modeling in Marketing

Other

• Olympic Movement and International Sports
• Use of Banned Substances in Sport